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What we did

Design

Client

MAHIMA

Completion

11.5.2023

MAHIMA - Brand Design

To establish MAHIMA as a prominent and distinctive new age footwear brand in a highly competitive market.

To establish MAHIMA as a prominent and distinctive new age footwear brand in a highly competitive market.

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"MAHIMA" – a forward-thinking footwear brand that aims to redefine the fashion and comfort equation in women's footwear. As we embark on this journey, I am reaching out to you with a critical task: to create a compelling brand identity that resonates with our vision and mission.

Our challenge is to establish MAHIMA as a prominent and distinctive new age footwear brand in a highly competitive market. We want to position ourselves as a brand that not only offers stylish and visually appealing footwear but also places an immense emphasis on exceptional comfort and the empowerment of women through fashion.

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Our approach

We aim to create a brand identity that positions MAHIMA as a contemporary, fashionable, and comfort-focused footwear brand that empowers women to feel confident, stylish, and comfortable in their everyday lives.
01

Brand strategy

Develop a brand logo, color palette, and design elements that embody the essence of modernity, fashion-forward thinking, and comfort. The visual identity should instantly communicate the brand's uniqueness.
02

Market Differentiation

Create a brand narrative that sets us apart from traditional footwear brands. We need to emphasize our commitment to comfort without compromising on style and our mission to empower women through fashion.
03

Customer Connection

Develop marketing materials and campaigns that resonate with our target audience – women who seek stylish footwear without sacrificing comfort. Establish a strong emotional connection with our customers, making them feel part of the MAHIMA community.
04

Product Presentation

Design packaging and labeling that not only showcases the aesthetic appeal of our footwear but also highlights the comfort features and quality, giving customers confidence in their purchase.
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